Tech Talk for Dummies
Technology wizards find it hard to explain to mere mortals exactly what techno speak means, so BEETLEBOX will endeavour to, in laymen’s’ terms, explain the oft-used vocabulary of the very smart computer nerd. (Normally, someone half your age!)
This week, we discuss “organic website traffic”
This would probably, in South Africa, mean really dangerous road users with bought licences. However, in the virtual world created by Google and Bing, it is used to describe visits to a website originating from a search engine’s (Google, etc.) organic results and does not refer to paid ads.
Typing in a query on say, Google, users are presented with search results ranging from top positions to some on the lower end of the scale. So what does it take to put YOUR website up with the best of the best? If you understand organic results, you could see your page ranking on the first page of Google. It is free of charge. Paid search traffic is just the opposite.
What is the difference between “organic” and “paid” traffic?
With a reputable Search Engine Optimisation (SEO) specialist available from BEETLEBOX, you could find your website ranking among the top (and remember there are thousands vying for top position/s) for free. We will explain the mechanics behind SEO at a later stage; we are now simply concentrating on organic website traffic. Alternatively, you can use Google Ads to ensure your site’s advertising would be among the highest ranking, i.e. the first page of results.
What we are saying is that with SEO your traffic ratings should increase substantially, but bear in mind it does not happen overnight. It takes time for SEO and Google to converse and discuss YOUR site.
The next big acronym you will come across is PPC advertising – meaning pay per click. It brings faster results, but for every click from a potential customer to your site, you have to put your hand in your pocket. Once you stop paid advertising, your website will drop lower on the popularity scale. And that is what makes organic traffic so important. Free organic rankings would not impact your position. And in the land of never ending acronyms, paid for advertising is called SEM.
The difference between SEO and SEM are really two sides of the same coin. SEO is sometimes used as an umbrella term that includes SEM, but because SEM refers strictly to paid advertising or PPC, they are actually separate. SEM is about getting traffic via paid ads, and SEO is more about acquiring organic (unpaid) traffic which grow your ranking over time. We throw it in here so next time you speak to your technical specialists, you can use these terms to impress them with your new found knowledge.
Why then are all bets on organic website traffic? Because, it is the most important, real traffic you can get to your website. Better than paid traffic, or from Facebook or any other social media network. It is the real McCoy and creates trust.
Users trust Google and websites ranking in the top positions, obtained organically. According to Alex Chris from reliablesoft, one of the smartest men in all matters relating to marketing of your website, with organic traffic a visitor is more likely to use your services than those of a paid advertisement. (You know all about paid ads and their sometimes notorious claims to fame.)
And now that we have your already on level one, not of COVID rules and regulations, but in a virtual world which most of us had become part of, we will continue to impress you with our Info for Dummies on all those topics you should know about in order to choose the best person or company (Beetlebox Pty Ltd) to assist you. And to not be over-charged to boot.